Jack N’ Jill is a natural toothpaste for babies, toddlers & children that is safe to swallow. It was first made in Melbourne, Australia in 1949 and it has been our family business for more than 20 years. It continues to be made in Australia and we are excited that Jack N’ Jill is now available in more than 30 countries.

Jack N' Jill Toothpaste is 100% safe for young children,  especially because they have a tendency to swallow it, rather than spit it out! 

All Jack N’ Jill branding is designed to be appealing to children and is cute enough that parents won’t mind it sitting on their bathroom vanity. The children’s toothbrush handles are made of NON GMO cornstarch, and are therefore biodegradable and recyclable.

Jack N’ Jill toothpaste has been evaluated by researchers from Skin Deep – the Environmental Working Group’s database for the safety of personal care products. The toothpaste rates with a ‘zero’ danger score – the safest rating they have.