Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skin care products that care for you and your family’s skin, and are not harmful to the environment giving peace of mind from the beginning.

Although Pure Beginnings is a skin care brand with organic personal care products for the entire family, its origin was firmly rooted as an organic baby and kids skin care brand that was established in 2007. Since then Pure Beginnings has been the leading and most trusted baby and kids organic skin care brand in South Africa.

In 2014, Pure Beginnings became the first South African baby and kids brand to certify organic products through ECOCERT Greenlife France*, one of the most widely accepted regulatory organisation for organic products in the world, and internationally recognised as leaders in cosmetic organic certification.

Pure Beginnings, as an accredited partner of Phytotrade Africa, specialises in creating products that combine traditional herb botanicals with some of Southern Africa’s most beneficial and powerful plant ingredients.

Pure Beginnings products and the ingredients contained in them have not been tested on animals. They are endorsed by Beauty Without Cruelty South Africa and have Vegan accreditation.