Serums are the powerhouse for skin care. They are lightweight, fast-absorbing and effective in lifting and firming the skin. The benefit of serums is that most of the fluid is eliminated and what are left are high concentration of active ingredients. Mix it with pure gold and the benefits are even more enhanced. This elixir of liquid gold is also rich in Vitamin E. When incorporated into your daily beauty regimen, this precious metal slows down the process of collagen depletion, lifts your skin and improves its elasticity. Its ions help improve microcirculation, stimulating the production of healthy skin cells and preventing premature ageing. The conbination of active ingredients work on the inner layer of the skin where creams and lotions can not penetrate. Suitable even for the most oily skin. Don't do your skin an injustice, grab this bottle!